Hi, I’m Darshan Dayanand
a # Social Media Manager Web Designer Content Creator Ads Manager

PV Designer Studio

Working with PV Designer Studio, a boutique fashion brand, has been a transformative experience that showcases my skills in digital marketing and content strategy.

Instagram Automation and Engagement

I implemented Instagram automation strategies that streamlined our engagement processes.

• Automated Direct Messaging: By setting up automated welcome messages, we ensured that every new follower felt acknowledged. This personal touch not only built loyalty but also encouraged direct interactions that led to increased sales inquiries.

• Post Scheduling: Utilizing tools like Instagram Creator Studio, we scheduled posts to maintain a consistent presence. This allowed us to focus on creating high-quality content while ensuring our audience was regularly engaged.

Driving Leads to DM

A key part of our strategy was driving leads to the direct messaging (DM) feature.

• Call-to-Action Posts: I crafted posts that encouraged followers to DM for exclusive offers, which resulted in a significant uptick in inquiries and sales conversions.

• Engaging Content: By creating visually appealing and relatable content, we captured the audience’s attention and prompted them to reach out directly, fostering a community feel around the brand.

Content Strategy and Creation

I was responsible for developing a comprehensive content strategy that aligned with the brand’s values.

• Brand-Aligned Reels and Posts: Each piece of content was designed to resonate with our audience. I focused on storytelling that highlighted the brand’s unique offerings and values, which helped in building a strong connection with our followers.

• Catalog Management: I managed the online catalog, ensuring that all products were showcased effectively. This included updating product descriptions and images to reflect current trends and customer preferences.

Influencer Collaborations

To amplify our reach, I initiated and managed influencer collaborations.

• Outfit Dispatch: I coordinated sending outfits to influencers, ensuring that they received items that matched their style and audience. This strategic alignment led to authentic promotions that resonated with their followers.

• Content Management: I oversaw the content created by influencers, ensuring it aligned with our brand messaging and aesthetic. This not only enhanced our visibility but also reinforced our brand identity.

Results

Through these efforts, we saw:

• A 30% increase in engagement rates on Instagram.
• A 50% growth in our follower base over three months.
• Enhanced brand loyalty, reflected in direct messages and sales inquiries.

By combining automation with a personal touch, we created a vibrant community around PV Designer Studio, driving both engagement and sales. This experience not only honed my skills in digital marketing but also reinforced the importance of authenticity in brand communication.

Harika Kitchen

Harika Kitchen Logo Design

As a freelance designer, I had the pleasure of partnering with Harika Kitchen, a new cloud kitchen aiming to bring authentic style to their culinary offerings. The challenge was to create a visually striking logo that would resonate with the target audience, setting a strong foundation for their brand as they entered the market.

Design Concept & Implementation:
Taking inspiration from the essence of Harika Kitchen, I crafted a logo that encapsulated their brand identity and values. The design was meticulously curated to reflect the authenticity and uniqueness that the cloud kitchen promised to deliver. This aesthetic seamlessly extended to the menu card design, ensuring a cohesive and memorable brand experience.

“Working with Darshan was a breeze; the logo design beautifully reflected the heart and soul of Harika Kitchen.

“The menu card design exceeded our expectations, perfectly complementing the logo and enhancing our brand image.

1. Distinct Brand Identity: The newly crafted logo helped Harika Kitchen stand out in the competitive market, establishing a strong and distinct brand identity.
2. Increased Engagement: The cohesive design elements led to a 25% increase in customer engagement and interest in Harika Kitchen post-launch.

Customer Quotes: 3. “The logo designed by [Freelancer’s Name] truly resonated with our target audience, creating a lasting impression and attracting new customers.”

1. “The cohesive branding approach with the menu card design added a touch of professionalism to our services and enhanced the overall customer experience.”

Through collaborative efforts and creative expertise, the logo and menu card designs created by the freelance designer not only resonated with the target audience but also contributed to a successful launch for Harika Kitchen, establishing a strong brand presence in the competitive cloud kitchen industry.